CASE STUDY

A Leading Chinese e-tailer in electronics

Challenges

A leading Chinese e-tailer in electronics and hardware with over 5000 SKUs noticed a strong increase in growth of marketplaces and increasing use of millennials shopping for niche’ products. At the same time, the company's e-commerce platform, and existing online- website had underperforming functionality, with low sales, and declining inventory. They decided it was time to look for a new platform that better fit its needs and offered a fast, responsive solution.

Our Solutions

After successive rounds of consultations and customer journeys, they felt a new age AI driven marketplace responsive site was important for the user experience which includes all the features to grow and sell online. Dimensions Commerce, Marketing & Analytics curated a perfect recipe for hosting the client’s business model. With powerful marketing features, mobility powered by dimensions helped client reach its customers with offers, discounts, and highly catchy content to convert them to regular shoppers!

Our development partner, recommended Dimensions to the client as a new age AI driven enterprise class platform that has all the rich features for a seamless digital commerce experience.

Results

When the client switched to the responsive site, we saw that the bounce rates decreased and the mobile conversions growing everyday. Today the Chinese e-tailer has a robust marketplace where Product selection is assisted by faceted search filters to allow customers to fine-tune search results. There are product recommendations, 360° product displays, product videos and photo galleries. Analytics driven reports gave the CMOs and CTOs the data they needed on time to manage their revenue and P&L.

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